Nike ACG

The Nike ACG app, designed from the ground up: the complete UI/UX and a scalable design system that keeps every screen consistent, functional and unmistakably ACG.

Client: Nike
Mission: MSN-001 // NIKE.ACG
Sector: Commercial
Location: Japan
Year: 2023
Scope: UI/UX // Design system
Status: Active

All missions

FIG.01Showreel // Website film

Nike ACG, all conditions gear — FIG.02Desktop // All conditions gear

Nike ACG, 01 hooded shell — FIG.03Mobile // 01 Hooded shell

01 // Brief

Build the ACG app from zero, a digital home for gear made for the worst weather, without losing the grit of the line itself.

02 // System

One scalable design system behind every screen, so collections, product cards and checkout all speak the same language.

03 // Result

A complete UI/UX that stays consistent and functional, and still reads as ACG at a glance.

Nike ACG, enter the future — FIG.04Entry sequence // Enter the future

Nike ACG, synthesis — FIG.06Shop flow // Synthesis

Nike ACG, components and states — FIG.08Design system // Components and states

Nike ACG, 075 down parka — FIG.05Product card // 075 Down parka

Nike ACG, shell system — FIG.07Collections // Shell system

Nike ACG, panzer kunst — FIG.09Field test // Panzer Kunst

Next mission // MSN-002The North FaceCampaign web // Shop app // 2022