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The North Face

A campaign website and shop app built from the brand's DNA. One digital experience across web and mobile, with a bold outdoor look and clear product discovery.

Client
The North Face
Mission
MSN-002 // TNF.SHOP
Sector
Commercial
Location
USA
Year
2022
Scope
Campaign web // Shop app
Status
Archived
All missions
FIG.01Showreel // Website film
The North Face, first to the summit
FIG.02Desktop // First to the summit
The North Face, campaign layout
FIG.03Tablet // Campaign layout
01 // Brief

Carry the Never Stop Exploring spirit into a campaign site and a shop app that feel like one product.

02 // System

Big editorial imagery up top, then clean product grids, filters and navigation that stay out of the way.

03 // Result

A bold outdoor experience on every screen, with discovery and checkout that just work.

The North Face, never stop exploring
FIG.04Mobile // Never stop exploring
FIG.06Motion // Homepage scroll
The North Face, collection
FIG.08Landing // Collection
The North Face, pillars
FIG.10Landing // Pillars
The North Face, product and bag
FIG.12Shop app // Product and bag
FIG.14Mobile // Screens
FIG.16Duffel // Base camp
FIG.18Duffel // Field
The North Face, collections and product
FIG.05Shop app // Collections and product
FIG.07Campaign web // Homepage
The North Face, campaign
FIG.09Landing // Campaign
FIG.11Shop app // Gear up
FIG.13Shop app // Home
FIG.15Mobile // Scroll
FIG.17Duffel // Spec
Next mission // MSN-003Aurelion CompoundsLanding // 3D // 2026